Who we are

One Question was founded by Sarah Parsonage in 2016, shaped by her relentless curiosity and belief that to build more sustainable and profitable businesses, we must ask better questions.

Through curated conversations, new relationships, research, critical thinking, and consultancy, we help leaders and organisations challenge the status quo, understand and solve their biggest challenges, and create new opportunities for growth.

In a time defined by constant change, political instability, and cultural shifts, having better answers isn’t optional—it’s fundamental to building organisations that last. And those answers only come from asking the right questions.

About Sarah

With a background in media and publishing, and formerly a Managing Director, Sarah has spent over a decade working with leaders, businesses, and institutions, distilling shared challenges into a single question and curating conversations to find Many Answers. Her work is guided by curiosity, depth, and a belief that by understanding our challenges across new markets and different industries, we see new opportunity.

Speaking & Hosting

Sarah curates and hosts conversations beyond One Question, bringing fresh perspectives to inspire new ideas. She is also the host of the One Question podcast, inviting leading politicians, CEOs, academics, journalists, and artists to explore One Question in conversation.

To enquire about booking Sarah to curate or host your conversation, email: conversations@onequestion.live