Who we are
If you want to be successful, be curious.
In a time defined by constant change, political instability, and cultural shifts, the quality of our questions determines our ability to find new answers, answers we desperately need.
Our methodology becomes a practice, one continuous journey, from curious individual to curious team to curious organisations, building stronger businesses and institutions that create commercial opportunity and enable systemic change.
Founded by Sarah Parsonage
One Question was founded by Sarah Parsonage in 2016, shaped by her relentless curiosity and a unique ability to see patterns others miss.
Sarah’s skill lies in joining dots across industries, markets, and disciplines, distilling our biggest challenges into a single question that opens up new ways of thinking and identifying the common thread.
With a background in media and publishing and a former Managing Director, Sarah has spent over a decade working with leaders, businesses, and institutions to turn their biggest challenges into questions worth exploring. Her work is guided by the belief that by understanding our challenges across different contexts, new markets, unfamiliar industries, and unexpected voices, we discover opportunities we’d never see by looking only at what we know.
Our Vision
To make curiosity our competitive language.
Turning individual curiosity into collective intelligence across business, policy, and community, to build more sustainable and profitable organisations.
Our Mission
By distilling our challenges into a single question, supported by research, explored in conversation from different perspectives, and followed by critical thinking, we find new answers and one clear solution.
Our Values
Greater Clarity, informing decisions that matter.
The Importance of Relationships, convening influence you wouldn’t expect across different perspectives.
Collective Intelligence, informing systems, cultures and trust.
Challenging Assumptions, questioning the status quo.
Credibility Through Substance and reputation built through conversation, not performance
Curiosity as Practice, asking better questions to find new answers.
Curating Conversations
Sarah doesn’t moderate discussions or facilitate workshops; she curates conversations.
This means carefully selecting who’s in the room, curating the conversation to surface insights rather than opinions, and creating conditions that allow unexpected threads to emerge. She brings together voices that wouldn’t normally meet and guides the conversation so that each perspective builds on the last.
The result is a conversation that generates new thinking, not just new talking and finds new answers.
Sarah is also the host of the One Question podcast, inviting leading politicians, CEOs, academics, journalists, and artists to explore One Question in depth.
If you’d like to explore your own question and curate a conversation for your organisation or event:
Board of Advisors
Our community is guided by an exceptional Board of Advisors who bring diverse expertise from business, academia, policy, and culture.