Who we are

One Question was founded by Sarah Parsonage in 2016, shaped by her relentless curiosity and a desire to question everything, unravelling challenges in conversation and joining the dots between different people’s perspectives.

Today

We are a culture that is obsessed with answers; it is a product of the Western economic and social model in which our democracy, our education system, our institutions and our businesses all demand and reward the answer, and today technology serves them to us faster than at any moment in history, until curiosity becomes a luxury we can no longer afford.

The price is one we keep paying by solving the wrong problem, debating policy without questioning the assumption behind it, and playing leadership whack-a-mole across our organisations because the cause is always harder to solve than the symptom. But the further back you stand, the clearer it becomes that most of our biggest challenges today are the result of asking the wrong question, with a lot of confidence, for a very long time.

Sarah Parsonage

Sarah asks better questions, curated for the moment and the person, working with businesses, institutions, and communities to join the dots, surface new answers nobody expected, and change how the people understand themselves and their challenge.

Sarah also hosts the One Question podcast, a behind-the-scenes series with those shaping and influencing society, from leading journalists like Gillian Tett to MPs, CEOs, campaigners, and more. She hosts the series in collaboration with Soho House, asking the questions that matter to members and writes One Question a Week and Better Questions.