Who we are

One Question was founded in 2016 by Sarah Parsonage, who believes that questions are often more important than answers. 

In a world that demands instant answers, we often overlook the importance of curiosity.

One Question challenges this mindset. We invite you to lean into curiosity to understand your challenges and opportunities better. 

Our approach goes beyond traditional problem-solving. We curate conversations that challenge assumptions, break down silos, and spark new ways of thinking. Whether it’s reimagining the future of work, navigating economic uncertainty, or addressing social impact, we create the space for leaders to pause, reflect, and engage in deeper dialogue—to find new answers, solve problems and create opportunity.

By embracing the power of questions, we move beyond knee-jerk responses and uncover real, lasting change.

As the founder of One Question, Sarah has spent the past decade leading live events, podcast series, and advisory conversations that challenge assumptions, spark new thinking, and explore the questions that shape our world. She has hosted conversations with CEOs, policymakers, activists, authors, artists, and cultural commentators, creating space for meaningful dialogue on leadership, innovation, social change, and the future of business and society. Her approach is sharp, insightful, and always led by curiosity—inviting audiences to think deeply, challenge their perspectives, and engage in conversations that matter.

Speaking & Hosting

Sarah regularly chairs, moderates, and hosts live conversations and events, including:

One Question  – A space where leaders, thinkers, and cultural voices explore one big question in front of a live audience.

One Question Podcast – A deep dive into the questions shaping our time, featuring unscripted discussions with experts and innovators.

Corporate & Industry Events – Hosting leadership panels, executive conversations, and roundtables for brands and organisations looking to foster deeper thinking and discussion.

With a background in media and publishing, Sarah’s expertise lies in facilitating smart, engaging conversations that move beyond soundbites and into the ideas that drive real change.

For speaking, hosting, or moderating enquiries, email conversations@onequestion.live