In a market defined by tighter budgets and greater scrutiny, the brands that win are those that can connect culture to commercial performance.
Stephanie Ankrah, VP Brand Marketing, Women’s, EMEA, Nike, joins Sarah to explore how Nike made women’s sport one of its most commercially and culturally powerful brands, and how you can apply the same principles to your own brand.

Strengthen brand equity as a commercial asset by defining and protecting a clear North Star.
Turn cultural insight into a market advantage to strengthen customer loyalty.
Translate values into value by aligning brand, marketing, and business goals.
Build alignment across teams to enable faster decision-making and clearer ownership of brand direction.
Balance creative risk with commercial clarity to ensure that bold ideas translate into tangible results.
It’s an intimate, high-energy session for leaders, creatives, communicators and founders ready to sharpen their thinking and take their brand to the next level.
Members £500 + VAT / Non Members £650 + VAT / Company offer £1500 for three seats. For the option to invoice, email the team.
(includes research, critical thinking, two-hour workshops, refreshments, drinks reception, and our Many Answers Critical Thinking report, post-workshop)
If you have any questions about this workshop or our series, or if you are a student, please email the team