Annual Critical Thinking 2025 | How do we lead through uncertainty?

Every year, we produce our annual piece of critical thinking, a written reflection that distils the conversation, surfaces hypotheses and finds new answers.

Our 2025 annual Critical Thinking explores the question: “How do we lead through uncertainty?”

The full thinking includes nine perspectives, a conclusion from One Question advisor Marshall Manson, and our Many Answers: practical provocations you can take into your organisation to create long-term value rather than short-term reassurance.

Read the summary below, or email the team to become part of the One Question community and read our Critical Thinking in full.