Many Answers Critical Thinking Workshop, 20th November 2025 

How do you build a brand that changes the game? With Stephanie Ankrah, VP Brand Marketing, Women’s, EMEA, Nike. 

In a world of shifting budgets, cultural volatility, and rising expectations, great brand leaders recognise that brand equity is their most valuable asset.

Stephanie Ankrah, VP Brand Marketing, Women’s, EMEA, Nike. joins Sarah to explore what it takes to build a brand as impactful as women’s sport — from launching the Lionesses to shaping the stories of running and the movements we make in everyday life.

Through research, critical thinking, and a practical two-hour workshop, we’ll explore your own brand challenges, develop and defend your North Star, and align brand, culture, and commercial growth to make sharper decisions, stay anchored through uncertainty, and build a world-leading brand that moves both markets and meaning.

You will leave with practical strategies and inspiration that you can use the very next day, including: 

How to define and commit to a clear brand North Star — and stay anchored to it even through uncertainty.

Translate insight into action — blending data and instinct to spot cultural signals that shape priorities.

Zoom out to see the bigger picture and zoom in on where your brand can create real cultural and commercial value.

Align budgets to ROI and belief — making your spend work harder without sacrificing creativity or ambition.

Create space for creative risk-taking that pays off, not just in awareness but in measurable growth.

Build cross-functional alignment — so strategy, brand, and marketing pull in the same direction.

Who this is for

Brand and marketing directors navigating cultural and commercial pressures, strategy and innovation leads balancing short-term performance with long-term brand equity and founders and leaders seeking sharper tools for impact.

Members £500 + VAT  /  Non Members £650 + VAT (Limited to twenty people) 
(includes research, critical thinking, two-hour workshops, refreshments, drinks reception, and our Many Answers Critical Thinking report, post-workshop)

Reserve your place. 

If you have any questions about this workshop or our series,  or if you are a student, please email the team

We offer group rates for companies wishing to send multiple participants. Please email the team for details.