Marketing Director
Guardian News Media
Sonia Sudhakar is Marketing Director of Guardian News Media where over the past 4 years she has overseen the launch of the new Tabloid format Guardian & Observer newspapers and the marketing transition from a reach to relationship revenue model.
She has over 20 years experience in Marketing across the travel, telco and media sectors working for Virgin Media and ITV amongst others. Sonia started her career in CRM before ‘big data’ was a thing moving into Digital when it was still it’s own thing and now enjoys everything working together beautifully.
Passionate about Diversity, Purpose and great teams Sonia is involved with Intermedia, ISBA’s Diversity & Inclusion Network and The Together TV Media Advisory Group.