Executive Director
MTV Staying Alive Foundation
Georgia Arnold is Senior Vice President of Social Responsibility at Viacom International
Media Networks and the Executive Director of MTV Staying Alive Foundation. Georgia co-founded MTV Staying Alive in 1998, and originally sat as a Board Member, until she was appointed as Executive Director in October 2007. MTV Staying Alive is a US and UK charity, set up to tell stories to save lives, creating movements with purpose to improve young people’s health and well-being globally.
Over the last two decades, Georgia has established a strong track record of pioneering the use of mass media for purposeful behaviour-change and demand-creation on HIV and reproductive health issues affecting young people worldwide, including the “Staying Alive” documentaries, the award-winning “Meeting Mandela”, as well as conceiving and creating the multi-award-winning campaign ‘MTV Shuga’, on-going since 2009 across Kenya, Nigeria, South Africa, Cote d’Ivoire and India.
As Senior Vice President of Social Responsibility for Viacom International, Georgia is responsible for developing social initiatives for Viacom’s portfolio of brands internationally. She has conceived & led campaigns such as MTV Breaks, which help young talent get their first break in the creative industries; MTV Voices an initiative encouraging young people to use their voice to create change;and leads on how to implement cross-brand campaigns for Viacom International on equality, diversity and inclusion, such as International Women’sDay, Pride Month, Black History Month and International Day of People with Disabilities.
Since 2017, Georgia has been the co- Champion of ‘Fusion’, Viacom’s ERG on Cultural Diversity. Georgia regularly gives keynote speeches and Ted X talks around the world.