Royal Air Force Charitable Trust Enterprises
Shane recently took up the role of Marketing Director at the RAFCTE focusing predominantly on the Royal International Air Tattoo. Previously he was Head of Digital Media & Communications for PepsiCo across Europe, helping to drive the organisation’s drive for digital transformation. Prior to this, he spent seven years in the games industry-leading digital campaigns for Activision Blizzard and Electronic Arts, having previously held a role at BlackBerry during their push to become a consumer-facing brand.
Shane has over 20 years marketing experience spanning agency and client-side roles and has a passion for tangible innovation.