President UK & South Africa
Aston Martin Lagonda
Dan has 26 years’ experience in the automotive industry, predominantly in the luxury space.
Behind him is a background of Engineering Design, Manufacturing, Marketing and Sales that span
some very famous brands and well-known product launches. Brands that include Rover/Land Rover,
BMW, Rolls-Royce Motor Cars and more recently Aston Martin Lagonda. At Aston Martin, Dan was
part of a new management team that helped to transform the luxury sports car maker into sustainable
profitability, heading both central marketing and regional leadership roles.
In 2017, Dan recently joined Aston Martin’s largest region as President, UK & South Africa. By the end of 2017, the region had grown an astonishing 55% in retail sales retaining the #1 position for market share in the luxury sports car market and becoming the fastest growing automotive brand in the UK overall.