Tom Roach

Managing Partner, Effectiveness

BBH London

In Tom’s 20 years in advertising, he’s helped make the ads for big name brands including Dulux, Maltesers, Sainsbury’s, McDonald’s, The Co-op, Virgin Media, Waitrose, Weetabix, KFC and Barclays.

He’s won several prestigious IPA Effectiveness Awards proving the commercial impact of his campaigns, and in his current role as head of effectiveness at the top London ad agency BBH, recently led them to the title of the IPA’s Effectiveness Company of the Year.

He’s a regular contributor to his agency’s blog BBHLabs and sits on an advisory board of ad industry body the IPA.