Our full day conference takes place in Spring each year, uniting expert speakers from the worlds of marketing, finance, healthcare, communications, media, science and more to debate one question.
On the 14th May 2019, One Question returns to ask,
Does purpose really drive profit?
8.30 ~ 9.30
Registration and Coffee
9.30 ~ 9.50
The Marketing Perspective
Lisa Hogg, European Marketing Director for TOMS joins the agenda to discuss the reality of purpose-driven business. In the current 'marketing bubble' Lisa cuts through the nonsense of purpose as a marketing strategy.
9.50 ~ 10.40
The Health Perspective
10.40 ~ 11.10
Tea & Coffee
11.10 ~ 11.30
The Advertising Perspective
Tom Roach, Managing Partner of Performance at BBH London joins the agenda to discuss why we have become so 'purpose' obsessed? Is purpose-driven business simply a made-up story we’re telling ourselves about good vs evil? Does purpose really drive profit in advertising?
11.30 ~ 12.15
The Environmental Perspective
12.15 ~ 12.45
The Finance Perspective
12.45 ~ 13.45
Lunch
A sumptuous two-course lunch.
13.45 ~ 14.10
The Political Perspective
Sarada Peri, Former Senior Speechwriter for President Obama and founder of West Wing Weekly joins the agenda discuss the head and the heart of politics. If profit in politics is the cost of one vote, how do we ensure that we communicate our purpose effectively?
14.10 ~ 14.30
The Business Perspective
14.30 ~ 15.00
The Arts Perspective
Peter Ettedgui, Writer and Co-Director of Bafta Nominated, 'McQueen' joins the agenda debating the role of purpose in generating profit in the world of Art.
