We ask Javier Sanchez Lamelas, Former Coca Cola, what one piece of technology do you tend not to trust?

May 2nd, 2017


Javier Sanchez Lamelas, Former Coca Cola

For our latest blog, we’ve been speaking to seasoned marketing professional, Javier Sanchez Lamelas. Having worked on a range of international marketing campaigns with high profile companies like Coca Cola, Javier has a wide understanding of technology both in his field and in the wider sense. Yet, does this understanding always mean that he trusts technology? Ahead of our event where we will have a deeper discussion around trusting technology, we asked Javier:


“What one piece of technology do you tend not to trust?”

Javier said:

“Yes, smart phones do not have an IP (as laptops and PC have). However, they have a few characteristics that make them extremely untrustworthy:

a) they are inextricably linked to each person as when you buy a SIM card you must surrender your ID card b) they are always on
c) data and voice transmission is unencrypted for the majority of the time
d) the geo-localisation always on

That means that as a third party you don’t control who knows the following information (about you from the past five years – aka. the time frame in which the government can ask phone companies to keep records):

– where you have been, when and for how long

– who you have been with

– whom you talked to, how often and for how long

– web pages have you visited (unless your search was in private mode)

– what you have bought

– whatever you store in the cloud (so, everything)

– any messages you have written

Also, say you have done something that is morally reprehensible or illegal. For instance, perhaps you were speeding in your car. In theory you can be investigated, get a record and be fined (your phone records will say where you were, when and how fast you were travelling). Or while accessing your stock market account your info could easily end up in the wrong hands… I can go on and on. The point is, you may not be aware of it but you could still suffer the consequences.”


To join Javier and other incredible speakers at our event on May 17, you can register for tickets here.