“Asking the right question is often more important than the answer.”

The art of asking questions is often undermined; by asking better questions, we can better understand our biggest problems, highlight blind spots, uncover patterns, and change how we think about our challenges. The art lies not in asking more questions but in asking one that matters. 

Questions aren’t just about seeking knowledge—they’re about creating possibility. They are the difference between accepting the world as it is and imagining how it could be.  

By asking One Question in Conversation, we find Many Answers. Answers that drive opportunity and create change.

 

One Question is ROI and indulgence.

Cara Delaney, Bloomberg

One Question is a fantastic forum for delving deeply into issues and topics vital for today's leaders and for connecting with intelligent people who offer provocative perspectives on those issues.

Marshall Manson, Communications Leader

The best conversation of the year.

James Whatley, Lego

One Question is one of the highlights of my year. In a world of fast-paced sound bites flying around the social ether, it presented itself as an oasis of calm and reflection. By focusing on one question answered from various angles it moves us from our usual distractions to a far more stately pace, where depth replaced breadth. In short, I loved it.

Fred Bolza, Sony Music

If Vanity Fair and TED Talks had a lovechild.

Jeremy Waite, IBM

One Question in one word. Necessary.

Rankin, Photographer and Filmmaker.

Supporting One Question as a partner for the second time was a no-brainer. The unique combination of a striking perspectives, good content curation, brand positioning and a quality conversation achieves our business objectives and continues to inspire and educate.

Sam Lythgoe, Global Head, Business Development, H+K Strategies.

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