Better questions shape our curiosity, our decisions, our opportunities and our ability to solve the challenges that matter most.

For a decade, One Question has distilled our biggest economic, cultural and political challenges into a single question, a better question. Grounded in research and explored in conversation from different perspectives — politicians, academics, graffiti artists, CEOs, campaigners, authors, founders — to find many answers.

It is a process that changes how we think, which changes how we feel and, most importantly, changes what we do.

To learn more about One Question, reframe what is keeping you up at night or ask your One Question,  email us. 

 

“Questions do not replace answers. They are how we get better ones.” Sarah Parsonage, founder of One Question 

"For time-pressed leaders navigating uncertainty, One Question's conversations really matter. Not just because they reflect what's on the minds of most companies, but because they address the deeper currents shaping the world outside."

Kunal Dutta, Shell.

"What makes One Question special is the breadth of people in the room—artists, researchers, corporate leaders—all engaging on equal footing. It creates rare moments of shared thinking where perspectives stretch without hierarchy."

Kay Rufai, SM.I.L.E-ing Boys Project

One Question is ROI and indulgence.

Cara Delaney, Bloomberg

“Being part of One Question is one of the most commercially valuable forums I’ve experienced, delivering rare, open dialogue between senior leaders that sharpened my understanding of the forces shaping business and society and strengthened our ability to drive sustainable, future-proof growth

Sadia Sajjad, Country Head, IFC, The World Bank

“You can’t build credible perspective in uncertain times by listening only to familiar voices; One Question is designed to break that pattern.”

Sarada Peri, former speechwriter to President Obama.

One Question is not simply a conversation, but an architecture: a room designed to hold a question long enough for people to think beyond their roles and resist the urge to perform. That is a form of leadership in itself. It is also an act of trust: the belief that if you gather the right people and remove incentives for certainty, the intelligence in the room will surface something larger than any single perspective.

Marshall Manson, Fleishman Hillard

The best conversation of the year.

James Whatley, Lego

One Question is one of the highlights of my year. In a world of fast-paced sound bites flying around the social ether, it presented itself as an oasis of calm and reflection. By focusing on one question answered from various angles it moves us from our usual distractions to a far more stately pace, where depth replaced breadth. In short, I loved it.

Fred Bolza, Sony Music

One Question in one word. Necessary.

Rankin, Photographer and Filmmaker.

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